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QUESTION #4: I'm shopping for a new mattress. I want to be a smart, informed buyer. How can I be sure I'm getting the best value?

ANSWER: There are 4 key elements to making a smart mattress purchase.

#1 PRICE: A mattress factory store will always be able to give you a lower price than a mattress retail store. This is just common sense. A retail store is simply a middleman. Their prices reflect two mark-ups; the factory's profit and a second profit for themselves. Mattress prices at a factory store reflect only one mark-up; the factory's profit. Mattress Mart is the largest factory store in central Ohio and offers the widest variety of mattresses.

#2 NATIONAL NAME BRAND: Always insist on a recognizable national name brand. Many factory stores sell their own line of generic mattresses and offer no reliable assurances of quality or workmanship. Ask the salesperson for the name brand of the mattress and don't accept the worn out line: "it's just as good as the national brand." Always insist on a national name brand like King Koil, or another name that you recognize.

#3 SELECTION: Make sure the store offers at least 30 to 40 different mattress styles, including: inner spring, no-turn, pillow top, box top, memory foam, foam encased and latex core. Don't waste your time with small stores that offer 20 mattresses or less.

#4 ENDORSEMENTS: Look for mattresses that have received endorsements from chiropractic organizations or respected consumer protection groups like Good Housekeeping.

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